Fractional Creative & Brand Leadership
28+ years building brand and commercial results for Unilever, VW Group, Diageo, NHS, Danone and Etihad Airways.
Now available on a fractional, interim, or project basis.
I've spent my career running creative and brand functions inside global agencies — growing revenue, winning pitches, building teams, and picking up 185+ international awards along the way. I now offer that same senior leadership on a flexible basis: a few days a week, a defined project, or cover during a transition. No long onboarding, no learning curve — just experienced leadership, applied fast.
How I Can Help
Fractional Chief Creative Officer
Ongoing part-time creative leadership for agencies or in-house teams who need board-level thinking without a full-time hire.
Interim Creative / Brand Leadership
Cover during transition, restructuring, or a leadership search — typically 3 to 9 months.
Pitch & New Business Consulting
Brought in to lead or coach a specific pitch, from strategy through to the final presentation.
Brand & Growth Strategy Consulting
Repositioning, brand architecture, or growth strategy for challenger and established brands.
Creative & Team Diagnostics
A structural and talent review of an existing creative or marketing function, with a clear plan to fix it.
Track Record
5x agency revenue growth through new business wins and organic account growth (Dubai, UAE)
Large-scale accounts wins for Danone, NHS, Harley-Davidson, VWFS Fleet, RTA, DTCM (UK & UAE)
Led teams of up to 25 people across 10+ nationalities (UK & UAE)
185+ international awards for creativity and effectiveness, including Grand Prix and Gold at Cannes Lions and Effies
Work featured in the Top 100 Ideas That Changed Advertising and presented at the UN Sustainability Summit
Availability
Currently taking on fractional and project engagements, 2–4 days a week, remote or hybrid. Based in London, with deep experience across the UK and UAE markets.
Let’s talk about what you need
Whether it's a pitch next month, a creative function that needs a reset, or ongoing senior leadership a few days a week — get in touch and we'll figure out the right shape for you.